🧠 Psychology, Psychoanalysis and Neuroscience of Money Why We Spend Impulsively (Neuroscience of Reward) Exclusive guide from Serafim Don Manuel’s Blog

Spending impulsively is not merely a lack of discipline. It is deeply connected to how the brain functions, our emotions, and unconscious structures that shape our relationship with money.

Neuroscience of reward

When we purchase something we desire, the brain releases dopamine, a neurotransmitter linked to pleasure and motivation. This surge creates immediate satisfaction, reinforcing impulsive behaviour.

It is the same mechanism involved in eating sweets or scrolling social media: we seek quick rewards, even if the effect is short-lived.

Psychology of impulsive spending

Psychologically, impulsive spending is tied to emotional regulation. Many people buy to relieve stress, anxiety, or sadness. Consumption acts as a temporary escape but does not resolve the underlying discomfort.

Advertising and digital environments constantly stimulate this behaviour, creating emotional triggers that push us to click and purchase without reflection.

Psychoanalysis: the symbolism of money

In psychoanalysis, money is not only a means of exchange but a symbol of power, desire, and identity. Impulsive spending may express unconscious needs for affirmation, belonging, or compensation for emotional gaps.

Thus, buying goes beyond financial logic: it reveals emotional and symbolic bonds built throughout life.

How to manage the impulse

• Recognise emotional triggers that lead to spending.
• Practise a “waiting period”: pause for hours or days before buying.
• Replace instant pleasure with activities that also release dopamine (exercise, hobbies, music).
• Reflect on the meaning of money in your life and its emotional connections.

Conclusion

Impulsive spending results from the interaction between neuroscience of reward, psychology of emotions, and psychoanalytic symbolism. Understanding these mechanisms is the first step towards building healthier financial habits.

📢 This article is part of Serafim Don Manuel’s Blog — visit: www.delta787.com.br