🧠 Psychology, Psychoanalysis, and Neuroscience of Money Why We Spend on Impulse (Reward Neuroscience) Exclusive guide from Serafim Don Manuel's Blog

Impulse spending isn’t just about poor discipline. It’s deeply tied to how the brain works, our emotions, and unconscious structures that shape our relationship with money.

Reward neuroscience

When we buy something we want, the brain releases dopamine, a neurotransmitter linked to pleasure and motivation. This surge creates instant satisfaction, reinforcing impulsive behaviour.

It’s the same mechanism behind eating sweets or scrolling social media: we chase quick rewards, even if they fade fast.

Psychology of impulse spending

From a psychological perspective, impulse spending is connected to emotional regulation. Many people shop to ease stress, anxiety, or sadness. Buying acts as a temporary escape but doesn’t solve the root issue.

Advertising and digital platforms constantly fuel this behaviour, creating emotional triggers that push us to click and purchase without thinking.

Psychoanalysis: money as a symbol

In psychoanalysis, money isn’t just a medium of exchange but a symbol of power, desire, and identity. Impulse spending may reflect unconscious needs for affirmation, belonging, or compensation for emotional gaps.

So, shopping goes beyond financial logic: it reveals emotional and symbolic ties built throughout life.

Managing the impulse

• Identify emotional triggers that drive spending.
• Practise a “pause period”: wait hours or days before buying.
• Swap instant gratification for activities that also release dopamine (exercise, hobbies, music).
• Reflect on what money means in your life and its emotional role.

Conclusion

Impulse spending stems from the mix of reward neuroscience, emotional psychology, and psychoanalytic symbolism. Recognising these forces is the first step toward healthier financial habits.

📢 This article is part of Serafim Don Manuel's Blog — visit: www.delta787.com.br